Original Foods Baking Co
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Original Foods Baking Co
Brand, Packaging + Website
The Original Foods team asked to help refresh their brand after their identity started to feel like it no longer matched where the company was heading.
It's been one of our favourite projects. The team are great to work with and always up for trying something new, which is usually when the best work happens.
The brief that mattered
Once the brand was in place, the packaging followed.
Packaging for FMCG is a different discipline to branding. It has to work at arm's length, on a crowded shelf, next to competitors with bigger budgets, and it has to survive every print and format the range needs.
You can find these delicious treats in supermarkets nationwide.
Design + Build
Original Foods have come a long way, and their website needed to reflect this. So we built them something fresh and modern that looks like the company they are now.
The best part has been watching how they use it. Their B2B customers can find and view products easily, and the marketing team feel more confident in make changes whenever they need to. They were already generating leads through the old site, so that part isn't new, but there's room now to do far more with a campaign than they could before.
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