Lonestar are committed to providing heartfelt service and strive to exceed their customers expectations. Whether it’s the friendly greeting as they arrive, the delicious food or the inviting dining surroundings, Lonestar want their customers to enjoy a memorable experience at any of their Restaurants. A social media campaign to advertise the finals was requested by Marketing, to help drive customer traffic.
The result was a play on the famous Lonestar ribs, we moulded the ribs into a boat formation using a photo of the NZ boat as a reference. We then edited the image and animated it to sail across the screen revealing a message to let customers know they can watch the final races live at their restaurants. A lot of mess.. but a lot of fun.